Grooming Market - Global Industry Growth, Trends, and Forecast Analysis For 2017 - 2025
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Browse Report@ Label However, rising price of grooming products coupled with stringent government rules and regulations regarding the usage of synthetic ingredients used on several grooming products are expected global grooming market during the forecast period.
The market for global grooming market has been segmented on the basis of type, distribution channel and end use. Based on types the global grooming market has been segmented into skin care products, hair care products, oral care products, make up products, fragrances and deodorants and others. Skin care segment held a dominant market share due to consciousness towards maintaining a healthy skin. Hygiene is another factor driving the consumers towards the adoption various types of skin care products. Make up products among both genders are gaining importance globally and are anticipated to have a significant growth rate during the forecast period. Based on distribution channel, the global grooming market has been segmented into online channel and offline channel. Offline channels are further segmented into super markets and hyper markets, convenience stores, departmental stores and independent stores. Online store captured the largest market share due to increasing access to the internet, easy convenience, and wide range of discounts, offers and coupons from the manufacturers directly and presence of large number of international brands.
The market has been further segmented into by end use which includes men and women. Grooming has become an integral part of life style among both genders. Population across the globe is increasingly inclined towards beauty and hygiene and thus this has resulted in increased demand for grooming products. The men’s personal care and grooming products have shown significant growth rate over the years due to the change in life style and increasing consciousness towards self-appearance. Further, the male population has become increasingly conscious regarding physical appearance which results from good grooming and the same instills self-confidence in them.
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In the region wise study the global grooming market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. Europe which includes countries such as Germany, France, and Italy among others captured a significant market share in the global grooming market due to high demand of grooming products among the consumers. Asia Pacific which includes China, India, Japan, Malaysia, Australia, is anticipated to be fastest growing market due to the presence of large number of manufacturers engaged in continuous research and development in order to bring out new offerings for its consumers. Rapid urbanization, high level of discretionary spending, reliance on imported products fueled the growth rate of global grooming products market in these regions.
Global key participants in the industry include Unilever plc, L O’real S.A., Amway, Procter & Gamble, Avon Products Inc., The Estee Lauders Company Inc., Shiseido Company Limited, Beiersdorf AG and various others.
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