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How SMM has Become an Integral Part of SEO


How SMM has Become an Integral Part of SEO

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19th September, 2017| Manama, Bahrain: Social Media Marketing, commonly known as SMM, has become an integral part of Search Engine Optimization (SEO).

These days there are numerous companies offering services in SEO and social media marketing in Saudi Arabia. These companies have realized that SEO is not enough for a website to stay on top of search results, they need to incorporate social signals through social media platforms as well. Therefore, these companies have started offering Social Media Marketing (SMM) services.

Social Media marketing helps in reaching the customer base actively using social media for personal use. Not only do these customers interact with their friends and family, they also use it to interact with their favorite brands. Many of them love to know about new launches from their favorite brands and love to make buying decisions based on the conversations on social media.

Social media platforms such as Facebook, Twitter, Google+ and LinkedIn have their own search boxes and search engines that return relevant results to users queries. With the right SMM strategies, they can rank high on these results without investing money. Just periodic updates, consistent branding, and customer engagement are enough to keep them at the top of these search results. This gives them an opportunity to get close to their potential audience without any middle man.

Businesses now understand that they do not need to sell actively on social media platforms. If they engage with their audience and connect with them frequently while also answering their queries and addressing their concerns, they can have better conversions on their campaigns.

Companies such as SociaLight implement SMM strategies along with SEO to gain maximum visibility to their clients. They also help businesses run campaigns to create buzz around the launch of a new product or service. Many social media platforms also run their own advertising programs where they make it easy for their clients to find their audience by targeting the right geographical area and demographics.


SociaLight has a team of highly qualified digital marketing experts that professionally manage their client’s social media channels, boost qualified leads, and increase their sales. They also hold the expertise in website design and development in addition to offering comprehensive digital marketing services.


Bahrain Financial Harbor, 34th Floor, East Tower Road 4626,

Sea Front 346, Manama – Bahrain

(Saturday to Thursday - 9am to 5pm, Friday - Closed)


Phone: +973 3556 8123

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How SMM has Become an Integral Part of SEO