What to do in SEO
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Here at i3MEDIA we want to help our clients get to the top of the search engines. We know that our clients want to be involved in the Search Engine Optimization process,
Titles Ensure you chose a title that is suited to the article; don’t leave it as ‘Page 1’ or a generic title ‘This is a page about Princesses’, or have your title as ‘Princesses, Princesses, Princesses’. Also ensure that you use a different title per page, for example use the title to talk about the content (to attract the reader).
Description Do not fill the description box full of your keywords or a copy and paste of the content, instead (similar to the title), talk about what is in the article, what the article is about, maybe even who should read it!
The Content Itself Ensure it’s interesting and easy to understand, for this maybe give it to someone else, outside the business, and ensure they understand it. Remember that not everyone has as much knowledge as you do on the subject.
It’s important to link to other sites or pages if you are referring to something, but do not ‘over link’ meaning that the reader has to click onto numerous different pages just to find one thing out.
Most importantly, you need to ensure that there are no grammatical mistakes or spelling errors, not only does this look badly on you as a company, but if you spell a keyword wrong, then in theory the keyword factor does not exist. A good idea for this is to give to someone else to proof read for grammar, spelling and ‘readability’, the brain knows what it wants to read, so may skim over the errors.
Link Backs As you become bigger and better others will want a piece of the action, you will start to see other websites and blogs are linking to you and requesting a link back. This is a huge compliment. Remember though, only link back to quality sites you think can be trusted. Just because they have asked you to link back does not mean you have to.
I think what is really important to remember, as much as you want to write articles for Google to get you higher on the search engines you need to write the articles for the customer. If you help your customers first, Google will be able to index your site and rank it well.
For more information visit: http://www.i3media.net/
Name: Hazel Cottrell Company Name: i3MEDIA Town: Peterborough Country: Cambridgeshire Telephone Number: 08454590013 Email: firstname.lastname@example.org
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