Bloggers Can Strengthen Their Content by Embedding Bespoke Audio, Recommends AudioBoo

June 01,2013 - Social sound platform Audioboo is advising bloggers that adding audio clips in posts can not only provide audiences with more variety, but can also better meet readers' desires for easily consumable content.

On WordPress alone there are almost 66 million bloggers, meaning competition for readership is fierce. Professional and citizen journalists are constantly trying to improve online posts to make them stand out and whilst the trend for quickly digestible and sharable content, such as image-based posts, continues to grow, audio is a medium that can augment stories much further. With the average person's attention span reported as being a mere eight seconds, readers are increasingly looking for unique content that is effortless to consume. Snippets of audio embedded into a blog can help to break up the post aesthetically and offer readers a wider variety of media on a breadth of topics. Understanding and meeting readers' preferences regarding themes and media will entice them to make return visits and can also result in the acquisition of new visitors who are eager to interact with sites offering greater variety. For example, a blogger can simply use a piece of audio instead of a text-based post, add it alongside images and copy or embed a voiceover to explain a story in more, or different, detail.

Audioboo allows bloggers and brands to create their own content via the audio capture feature on the desktop platform or smartphone apps, which they can then embed in a post. Moreover, Audioboo is a social network so bloggers can engage with audiences on the platform, turning readers also into listeners and encouraging them to share content, even across other social platforms. What Audioboo also provides is the ability for bloggers to embed other users' content, if creating personal audio content isn't for them. Media publishers, such as BBC and Guardian, and celebrities, including Stephen Fry, regularly record audio snippets, which are perfectly packaged to be shared or embedded. By simply signing up to AudioBoo, bloggers will be able to incorporate millions of audio clips on their sites in order to strengthen posts.

Audioboo's CEO, Rob Proctor, commented: "With the sheer number of bloggers out there, it can be tricky to attract and keep readers as the demand is high for unique and digestible content. AudioBoo offers bloggers the opportunity to include something more than text or images in posts, and what's more a voice can help audiences to feel more connected with the platform. "However, if a blogger isn't so keen on recording their own micro-podcasts, all of the content on Audioboo is fully sharable and embeddable. For example, utilise an interview clip of your pop idol from the BBC Radio 6 channel, or search for others talking about a topic of interest and embed it in blog post."

For more information on posting and embedding boo, read Audioboo's FAQ webpage – http://audioboo.fm/ For the latest audio news, or to record and share your own audio, please visit www.audioboo.com To join the conversation on Twitter, follow @audioboo and on Facebook, visit www.facebook.com/audioboo.