HiLITECity - A Mixed Use Development Initiative in Kozhikode

Several real estate players have already been established in Kozhikode, the city ranked second best in India to reside in considering parameters like health, education, environment, safety, public facilities and entertainment. Some of them have focused in a big way on mixed use development of land which is termed as the future of real estate in India. HiLITE, a reputed builder based in the city has already introduced the people of Kerala to the concept of community living with its projects HiLITE Metromax and Focus Mall, Kerala’s first shopping mall. HiLITE City, the firm’s latest project is an example of how mixed used development of land, a concept not so popular in India, has been efficiently put into practice. HiLITE City is an urban integrated township spanning across 16 acres of land at NH Thondayad Bypass, Calicut with its residential, commercial and retail spaces awaiting completion by 2013. The City houses a shopping mall (HiLITE Mall), 400 luxury apartments (HiLITE Residency) and office spaces for commercial enterprises aggregating over 10 lakh sq. ft. of built-up space (HiLITE Business Park) besides a massive car parking facility that can accommodate more than 3000 cars. HiLITE Mall HiLite Mall, a major attraction of the project, would be one of the biggest in India considering its brand mix, selling volume and its architectural brilliance. As a centre of leisure and everyday living, the mall would be the right blend of retail and entertainment spaces that include 1,20,000sq.ft hypermarket, 50000sq.ft department store, 35000sq.ft gaming zone. It would have a total built-up area of 1.4 million square feet with 200+ branded retail outlets, a business hotel, 8 screen multiplex, food courts, convention/expo hall and much more. The project, on completion, would be a real boost to Kerala’s retail sector and it opens up a huge investment opportunity for investors far and wide. The HiLITE group assures guaranteed rental returns along with capital appreciation for the project. Investors consider it as a golden opportunity to own big and small shops within the mall. The mall is expected to invite 30,000 footfalls per day. HiLite Mall would be the first to introduce some of the premium lifestyle brands like Lifestyle, Auchan, Marks & Spencer, Cinepolis and Amoeba in Kerala. Lifestyle: A youthful, stylish brand spread across 15 countries and part of Landmark Group, Lifestyle has a loyal customer following ever since it set shop in India in 1999. MickyJagtiani heads the retail giant which has its headquarters in Dubai. The store provides apparel, footwear, children’s wear & toys, furniture, furnishings, and personal grooming products under a single roof. Marks & Spencer is a major British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and 380 stores spread across more than 43 countries across Europe, the Middle East and Asia. With over 21 million people visiting their stores each week, it specializes in the selling of clothing and luxury food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds. Marks & Spencer opened its first store in India in 2001 and has 24 outlets now. Cinepolis, a Mexican brand, is one of the biggest multiplex chains in the world. The brand is foraying into Indian market providing superior ambience backed by over four decades of cinema experience. The 8-screen multiplex at HiLite Mall would offer a never-before experience to Kerala’s movie-goer. Amoeba Leisure Zone: India's largest importer and distributor of amusement machines, H.M Group’s Amoeba leisure zone brings forth a new age in leisure and entertainment. HiLITE Mall will have a Bowling Alley and gaming zone. The people behind Amoeba have over 20 years of experience in the leisure industry. Major brands like Max, Lee, Nike, Woodland, Louis Philippe, Indigo Nation, Baskin Robbins, Regal Shoes, Vanheusen, Kair, Rawther, Scullers, Manchester United, John Miller, Baby Care, Peter England, Enryca Geneva, Allen Solly, People, Espirit, Wrangler, Levis, Benetton, John Players and the Body Shop have already found place within the mall. Strategically located at the NH Thondayad bypass, Calicut, HiLite Mall is sure to attract huge footfalls. On completion in 2013, it would be the best lifestyle destination in Kerala. The group is planning to open Mall in Trichur soon says Vinod Paul, Senior Marketing Manager, Hilite. Hilite Residency HiLITE RESIDENCY is part of HiLITE CITY, Housing 400 state-of-the art luxury apartments with all modern amenities, at HiLITE Residency; each and every apartment is designed with astonishing architectural splendor and elegance. It is aesthetically set on acres of beautifully landscaped area on a hilltop close to the NH By-Pass at Calicut. The three towers of 20 floors each will fetch you an overwhelming view of the city space. Strategically located inside the umbrella of HiLITE City, HiLITE Residency has all it needs for a life in sync with nature and all the city comforts HiLITE Business Park Hilite Business Park is an exclusive office complex with twin 'S’ shaped towers, centralized AC and Intelligent Design. It is coming in a serene atmosphere near Thondayad by- pass road, which is considered to be the most lucrative zone for real estate development in Malabar. This massive project aggregating over one million sq. ft. of built-up space even has central air-conditioning and a parking space that accommodates 1200 cars. HiLITE Business Park is equipped with all amenities and a perfect corporate ambience for all kinds of commercial enterprises including helipad, multi cuisine food courts, Amphi Theater, Conference Hall and Board Rooms, water bodies, professional facility management etc. “The unforeseen response from the public to be a part of project HiLITE City is viewed as their reaction to the company’s ability in introducing novel concepts and successfully implementing them to suite their demands,” says P. Sulaiman, Chairman and Managing Director of HiLITE group. HiLITE’s most ambitious ongoing project HiLITE City at Calicut is being designed as the first of its kind integrated township in the state spread over 15.6 acres of land.

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