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An iPad-controlled apartment with thrilling smart technology threaded through every room opens in London

An iPad-controlled apartment with thrilling smart technology threaded through every room opens in London today (09/7/13).

Dressed as a high-end domestic property, the Smart App-artment showcases the most coverable Home Automation technology on the market while trading as an exclusive store. In a retail concept new to the UK, clients are invited to “live” in the apartment with their family to experience the lifestyle benefits of the extraordinary array of new products now available .

Located in the heart of the West End, the showroom mirrors a growing trend from the USA for experiential retailing in the field of consumer electronics. The hands-on approach allows home owners to see how new products could apply to their own lives and properties with virtually every whim catered for at the touch of an app.

Created and operated by Cornflake – one of the UK’s leading suppliers of home automation – the apartment demonstrates how life-enhancing home automation can be in 2013. On arrival visitors are handed a tablet from which they can control every aspect of the home starting with their music and digital Art work choices. Customers can watch a movie in the Home Cinema play games on the 2m gaming screen in the revolving games room; listen to their favourite music on some of the world’s most hi-spec speakers in the den, or simply curl up in front of the i-fire and watch the pop-up smart TV with an i-coffee in the lounge. Customers can control and manage household services such as heating, lighting, blinds, security, and data throughout the apartment via the iPad and much of the kit is intuitive. Lights and heating, for instance, automatically turn down when rooms are vacated and everything can be switched off with one swipe on leaving the premises.

A roll-call of world class brands and manufacturers, including Apple, Bowers & Wilkins, Crestron, De Dietrich, Loewe, Lutron and Wilson Benesch are on board displaying advanced wares. And, in a bid to help off-set the carbon footprint of the technology, sustainable building materials have been used throughout. The rooms feature modern materials and top-end finishes, including natural clay plaster, cork-leather wall cladding and bamboo flooring to show that hi-end designer style and green living are compatible. All of the technology is designed to run at maximum energy- and cost-saving efficiency and can also be operated remotely to improve home security.

The Smart App-artment from Cornflake launches as home automation is poised to take off as a mainstream consumer market. In the UK, the sector grew by 12 per cent last year alone and is now worth £1bn according to the Custom Electronic Design and Installation Association (CEDIA).

Robin Shephard, Cornflake’s CEO, says: “With home-owners increasingly wanting to future-proof their properties with technology, we wanted somewhere we could demonstrate the incredible opportunities available right now. You only really get a sense of the pure joy it offers when you experience it first-hand. Our clients tend to have exceptionally busy lives often spanning multiple homes with hectic schedules across continents and time zones. This technology helps attune their environment to their personal requirements instantly.”

To ensure the Smart App-apartment affords a realistic experience an award-winning design team was commissioned to build and furnish the residential store. Interior designer April Russell was tasked with styling the 4000sqft space exactly as she would for a Belgravia-based client. High-end eco-contractor Ecoism Manufacturing

Limited undertook the build using modern sustainable materials. International architect Julian Arendt Associates configured the internal room layout and specialist acousticians calibrated the Audio Den to provide the best possible listening space for the high-spec speakers and AV kit on show. Visitors to the Smart App-artment are by appointment on Monday to Friday, and by request at weekends. For booking details visit

Background notes: In 2011 the UK home automation market was worth around £65 million at Distributors Selling Prices (DSP), representing a 12% increase on the previous year (source BusinessWire). With the market for home automation systems less impacted by the economic downturn there is currently high demand for home automation solutions in top-end luxury homes. The growth of smart technology in the UK – not least sales of digital flat panel technologies such as smart phones and smart TVs – combined with the rapid growth of digital audio and video streaming is also helping to drive demand for whole house automation. By 2016 it is estimated that the UK home automation market will be worth some £156 million at DSP (source: AMA Research). According to Berg Insight’s 2011 Home Automation report, the number of new smart home installations worldwide was 0.44 million in 2010 and, with market growth predicted at a compound annual growth rate (CAGR) of 65 per cent, installations are expected to reach 5.38 million by 2015, with total revenues growing simultaneously at a CAGR of 32.8 per cent from US$ 2.3 billion in 2010 to almost US$ 9.5 billion by 2015 due to a perfect confluence of market, regulatory, strategic and technology trends. PRESS AND PR: For media interviews, PA photographs(David Parry)or more information please contact Ruth Deans on 07752 990431 or Fiona Longhurst on 07803 182871. Press viewings are taking place between 11am-4pm on Thursday 11th July. If you would like to arrange a press visit to The Smart App-artment on another date please call Ruth or Fiona to organise.
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