Kathrin Esposito Recognized as 2016 CRN® Channel Chief
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Continued Innovative Marketing Resulted in a 236% Increase in Online Partner Registration in the Kensington Partner Program
San Mateo, CA, February 23, 2016 - Kensington®, a worldwide leader in delivering smart. safe. simple. desktop and mobile computing accessories, announced today that CRN®, a brand of The Channel Company, has named Kathrin Esposito, Director of Sales, to its prestigious list of 2016 Channel Chiefs. The executives on this annual list represent top leaders in the IT channel who excel at driving growth and revenue in their organizations through channel partners.
Channel Chief honorees are selected by CRN's editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving future growth and innovation. Each of the 2016 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs.
Esposito was selected as a 2016 Channel Chief due to her dedication to ensuring the continued success and growth of Kensington's channel partners and partner program. Kensington initiated a creative marketing engagement campaign that resulted in a 236 percent increase in the program's online partner registration. Always looking for innovative initiatives to make its channel stronger, one of Kensington's 2015 campaigns was the introduction of Flip Gibson, aka "The Motivationator." Flip is Kensington's fun-loving, eternally positive, and a bit corny spokesperson. The Motivationator gave resellers and channel partners a fun way to learn about Kensington products and programs.
"We are honored to present the 2016 lineup of CRN Channel Chiefs, comprised of outstanding executives who move our entire industry forward by cultivating exemplary partner programs and executing cutting-edge business strategy," said Robert Faletra, CEO, The Channel Company. "They represent an extraordinary group of individuals who lead by example and serve as both invaluable advocates and innovators of the IT channel. We applaud their incredible strides and look forward to following their accomplishments in the coming year."
"It's an honor to be recognized by The Channel Company as we continue to invest in the growth and strength of our partner organization," said Esposito. "We continue to develop a consistent set of channel marketing campaigns to train resellers and distributors on Kensington and its breadth of products and solutions, just as though they were employees. Our goal is to make the information we provide fun, simple, and easy to understand. We achieve success by driving end-customers back to our channel partners for support and fulfillment. Kensington is creating innovative, new solutions in 2016 and we look forward to providing partners with products and solutions that address their customers' technology needs."
The 2016 CRN Channel Chiefs list is featured in the February 2016 issue of CRN and online at www.crn.com/channelchiefs.
Follow The Channel Company: Twitter, LinkedIn and Facebook
Tweet This: .@TheChannelCo names @Kensington's Kathrin Esposito to @CRN 2016 Channel Chiefs list #CRNChannelChiefs www.crn.com/channelchiefs
Follow Kensington on: · Facebook: facebook.com/kensingtonus · LinkedIn: linkedin.com/company/Kensington · Twitter: @Kensington
About Kensington Kensington, a leader in smart. safe. simple. desktop and mobile computing accessories is the recognized industry standard trusted by enterprises around the world. Kensington's mobile security product offerings include laptop and mobile security locks providing a new generation of front-line protection for mobile devices. In addition, Kensington offers accessories including power adapters, chargers, mice, keyboards, trackballs, universal docking stations, desktop accessories, carrying cases and iPad/iPhone/iPod accessories. Headquartered in San Mateo, California, Kensington is the technology division of ACCO Brands (NYSE: ACCO), a world leader in branded office products, with products marketed in more than 100 countries across the globe. For more information, visit www.kensington.com or call Kensington toll-free at 1-800-235-6708.
Kensington is a registered trademark of ACCO Brands. smart. safe. simple. is a trademark of ACCO Brands. All other registered and unregistered trademarks are the property of their respective owners.
© 2016 Kensington Computer Products Group, a division of ACCO Brands. All rights reserved.
About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com.
CRN is a registered trademark of The Channel Company, LLC. The Channel Company logo is a trademark of The Channel Company, LLC (registration pending). All rights reserved.
The Channel Company Contact: Melanie Turpin The Channel Company 508.416.1189 mturpin@thechannelco.com
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Press Contact: Denise Nelson The Ventana Group Danville, CA 925.837.6277 dnelson@theventanagroup.com http://www.theventanagroup.com/
Rate this! 1-5 starsChannel Chief honorees are selected by CRN's editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving future growth and innovation. Each of the 2016 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs.
Esposito was selected as a 2016 Channel Chief due to her dedication to ensuring the continued success and growth of Kensington's channel partners and partner program. Kensington initiated a creative marketing engagement campaign that resulted in a 236 percent increase in the program's online partner registration. Always looking for innovative initiatives to make its channel stronger, one of Kensington's 2015 campaigns was the introduction of Flip Gibson, aka "The Motivationator." Flip is Kensington's fun-loving, eternally positive, and a bit corny spokesperson. The Motivationator gave resellers and channel partners a fun way to learn about Kensington products and programs.
"We are honored to present the 2016 lineup of CRN Channel Chiefs, comprised of outstanding executives who move our entire industry forward by cultivating exemplary partner programs and executing cutting-edge business strategy," said Robert Faletra, CEO, The Channel Company. "They represent an extraordinary group of individuals who lead by example and serve as both invaluable advocates and innovators of the IT channel. We applaud their incredible strides and look forward to following their accomplishments in the coming year."
"It's an honor to be recognized by The Channel Company as we continue to invest in the growth and strength of our partner organization," said Esposito. "We continue to develop a consistent set of channel marketing campaigns to train resellers and distributors on Kensington and its breadth of products and solutions, just as though they were employees. Our goal is to make the information we provide fun, simple, and easy to understand. We achieve success by driving end-customers back to our channel partners for support and fulfillment. Kensington is creating innovative, new solutions in 2016 and we look forward to providing partners with products and solutions that address their customers' technology needs."
The 2016 CRN Channel Chiefs list is featured in the February 2016 issue of CRN and online at www.crn.com/channelchiefs.
Follow The Channel Company: Twitter, LinkedIn and Facebook
Tweet This: .@TheChannelCo names @Kensington's Kathrin Esposito to @CRN 2016 Channel Chiefs list #CRNChannelChiefs www.crn.com/channelchiefs
Follow Kensington on: · Facebook: facebook.com/kensingtonus · LinkedIn: linkedin.com/company/Kensington · Twitter: @Kensington
About Kensington Kensington, a leader in smart. safe. simple. desktop and mobile computing accessories is the recognized industry standard trusted by enterprises around the world. Kensington's mobile security product offerings include laptop and mobile security locks providing a new generation of front-line protection for mobile devices. In addition, Kensington offers accessories including power adapters, chargers, mice, keyboards, trackballs, universal docking stations, desktop accessories, carrying cases and iPad/iPhone/iPod accessories. Headquartered in San Mateo, California, Kensington is the technology division of ACCO Brands (NYSE: ACCO), a world leader in branded office products, with products marketed in more than 100 countries across the globe. For more information, visit www.kensington.com or call Kensington toll-free at 1-800-235-6708.
Kensington is a registered trademark of ACCO Brands. smart. safe. simple. is a trademark of ACCO Brands. All other registered and unregistered trademarks are the property of their respective owners.
© 2016 Kensington Computer Products Group, a division of ACCO Brands. All rights reserved.
About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com.
CRN is a registered trademark of The Channel Company, LLC. The Channel Company logo is a trademark of The Channel Company, LLC (registration pending). All rights reserved.
The Channel Company Contact: Melanie Turpin The Channel Company 508.416.1189 mturpin@thechannelco.com
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Press Contact: Denise Nelson The Ventana Group Danville, CA 925.837.6277 dnelson@theventanagroup.com http://www.theventanagroup.com/
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