Ongoing staff training is essential for PR agency success, Says Punch Communications
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As the media and technological landscapes continue to undergo rapid changes, PR agencies must remain focussed on staff training to ensure that they remain competitive, according to online PR agency Punch Communications.
May 18, 2013 - As the media and technological landscapes continue to undergo rapid changes, PR agencies must remain focussed on staff training to ensure that they remain competitive, according to online PR agency Punch Communications.
Since the advent of PR 2.0 and the expansion of the traditional PR discipline to include search engine optimisation and social media, the face of public relations has changed dramatically. Coupled with this, in recent times many established and household media names have disappeared from view, while new offerings have entered the market at a startling rate.
To keep up, agency teams have had to acquire knowledge and new contacts just as quickly, in order to continue to offer clients effective campaigns and tangible results.
But expecting staff members to go it alone in this process is unrealistic, according to Pete Goold, Managing Director of Punch Communications.
To keep its team abreast of the latest tools and techniques, these days a PR or SEO Agency simply must invest time and effort in training programs, he said. For recent graduates who have literally grown up with the web and later social media, employing a lot of the new technology available is a no-brainer. But other, less tech-savvy staff members could really struggle.
Its so important to create a culture of continuous training and staff development, in which employees are encouraged to be constantly learning from each other and industry leaders. An hour out of a day to get a team up to speed on a new website or social media platform will pay for itself again and again in terms of staff engagement and also results for clients.
PR Company Punch Communications combines traditional PR methods with search and social PR techniques, to deliver results for clients across sectors such as technology, retail, sports, property, automotive and travel.
For further information, please contact Punch Communications on 01858 411600 or via info@punchcomms.com.
For more information visit: http://www.punchcomms.com/
Rate this! 1-5 starsSince the advent of PR 2.0 and the expansion of the traditional PR discipline to include search engine optimisation and social media, the face of public relations has changed dramatically. Coupled with this, in recent times many established and household media names have disappeared from view, while new offerings have entered the market at a startling rate.
To keep up, agency teams have had to acquire knowledge and new contacts just as quickly, in order to continue to offer clients effective campaigns and tangible results.
But expecting staff members to go it alone in this process is unrealistic, according to Pete Goold, Managing Director of Punch Communications.
To keep its team abreast of the latest tools and techniques, these days a PR or SEO Agency simply must invest time and effort in training programs, he said. For recent graduates who have literally grown up with the web and later social media, employing a lot of the new technology available is a no-brainer. But other, less tech-savvy staff members could really struggle.
Its so important to create a culture of continuous training and staff development, in which employees are encouraged to be constantly learning from each other and industry leaders. An hour out of a day to get a team up to speed on a new website or social media platform will pay for itself again and again in terms of staff engagement and also results for clients.
PR Company Punch Communications combines traditional PR methods with search and social PR techniques, to deliver results for clients across sectors such as technology, retail, sports, property, automotive and travel.
For further information, please contact Punch Communications on 01858 411600 or via info@punchcomms.com.
For more information visit: http://www.punchcomms.com/
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