IE. Bring Digital Strategy Innovation to the Forefront of the Agenda in London this October 2013

The top minds in digital will gather in London for the Digital Strategy Innovation Summit on 24th & 25th October. With two days of presentations, panel sessions, case studies and networking, this summit will explore the issues that matter most to senior executives. There is no doubt that the move into the digital space is a hot topic and fast becoming a top priority for strategy executives. With the global marketplace changing so rapidly, it is crucial that those leading digital initiatives establish a clear strategy of operations to maintain their competitive advantage. The Digital Strategy Innovation Summit will bring together industry leaders to discuss the latest trends and topics. With the cluttered marketplace nearing saturation point, there is need for a comprehensive digital strategy that is both integrated and innovative. A digital strategy isn’t as simple as utilising the multiple channels available- there is a distinct need for both focus and a clear set of objectives; digital strategy should be seen as a master plan for on line activity. “There is a lot for digital strategy leaders to contend with in such an uncertain environment,” said Roisin O’Flaherty, International Events Director for IE. “this summit is the space for them to discuss and overcome their most pressing challenges.” In his keynote presentation, Vincent Sider, Vice President, Social Media at the BBC will share his experiences and challenges in his role. In his presentation ‘Where and How Should you Focus Your Social Media Efforts” Vincent will discuss the need for organisations to understand what social media channels they should be using. Digital strategy is more than just being active on social media; there’s also a need to understand which channels are right for your audience, how much is too much and what social media communities are important for your brand. Vincent will be joined by an all-star line-up of digital strategy pioneers such as the VP, Digital at Nokia, Head of Digital at Telefonica, Director, Digital Development at Penguin Group and Head of Digital Engagement at Save the Children. For a complete list of speakers, agenda and registration details for the Digital Strategy Innovation Summit visit: http://theinnovationenterprise.com/summits/digital-strategy-london-2013

About IE.: Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights. Whether it’s delivered online, or in person, everything IE produces reflects the company’s unshakeable belief in the power of information to spur innovation. Name: Deanna Notice Company Name: Innovation Enterprise Town: London Country: United Kingdom Email: dnotice@theiegroup.com Telephone: 0207 193 4788 Language: English