Gain Actionable & Impactful Digital Insight at the Digital & Web Analytics Summit

Over 90% of the Data in the world has been created since 2012; every minute this is added to with countless new website visits, Facebook updates, Tweets and app downloads. Businesses now possess vastly more data on customers than they thought was possible even 5 years ago, now they are able gain genuinely actionable, real-time data using Analytics Join us at the Digital & Web Analytics Summit on the 14th & 15th May, and learn from leading data scientists how they are using analytics to drive innovation within their organisation. Investment in analytics offers a key to gaining a competitive advantage as raw digital data contains a wealth of information. “Identifying, extracting and disseminating actionable insight from data is an invaluable skill that is often overlooked,” said David Barton, the summit director. “The Summit provides an opportunity for attendees to learn the best practices in that are helping companies provide the best products and services to its customers.”

Among the 20+ keynote speakers is Elizabeth Kessick – Head of Insight at JustGiving – will discuss how JustGiving uses customer service metrics to predict customer behaviour, showing how JustGiving has revolutionized charity donation in the UK with help from data analytics. Ticketmaster’s Head of Research, Tina Mermiri, will also share how her organization uses Big Data in as an online business, and how Big Data compliments customer research to provide more accuracy in customer recommendations. Creating a company culture that embraces data in the decision-making process is a challenge for anyone looking to get started in analytics. In his presentation, Thom Cummings, Vice President, Growth & Insight at SoundCloud will offers insight into this process in his organisation, and the benefits that SoundCloud are seeing after the transitioning to a data-driven model.

With other speakers from a diverse array of companies including BBC, Channel 4, Nokia, Barclays, Booking.com, Thomas Cook, New Look & Telefonia. This event will offer case study examples on how businesses across a variety of industries are seeing real success from investment in digital analytics. For a complete list of speakers, agenda and registration details for the Digital & Web Analytics Summit visit: http://theinnovationenterprise.com/summits/digital-web-analytics-london-2014

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About IE.: Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights. Whether it’s delivered online, or in person, everything IE produces reflects the company’s unshakeable belief in the power of information to spur innovation.

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Name: Joanna Giddings Company Name: Innovation Enterprise Town: London Country: United Kingdom Email: jgiddings@theiegroup.com Telephone: 0447754971010 Language: English